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Origen builds an intelligent packaging platform and has realized more than 10 billion QR codes for products

release time:2020-07-31

[China Food Machinery and Equipment Net Famous Enterprise Online] As the first domestic metal packaging company to land on A-shares, ORG (002701) relied on technological innovation to "turn around". Since 2015, ORG has created an Internet + and smart packaging platform for The product is assigned a unique variable QR code and an ID card is issued to each product. In 2017, up to now, more than 10 billion QR codes have been assigned to products. Recently, Zhou Yunjie, chairman of O.R.G. Packaging Co., Ltd., delivered a speech at the “Belt and Road” regional cooperation summit forum, and pointed out that in response to the rise of China’s sports industry, O.R.G. will make efforts in the field of marketing with sports culture as the carrier. The packaging industry has expanded from industrial production in the past to the tertiary industry, realizing the diversified transformation of enterprises. In 2017, O.R.G. established a wholly-owned sports subsidiary, which will continue to carry out ice hockey training, event operations, and sports derivative product development.   O.R.G. Packaging Co., Ltd. was established in 1997, and its original main business was the production of cans. After 20 years of development, the company has now become a professional packaging company with an annual operating income of more than 7 billion yuan and a competitive advantage. In 2012, O.R.G Packaging became the first domestic metal packaging company to land on A-shares.    In 2015, O.R.G. created an Internet + and smart packaging platform to assign unique variable QR codes to products and issue ID cards to each product. In 2017, up to now, a total of more than 10 billion QR codes have been assigned to products, involving beverages, beer, canned food, brine products and many other industries. "O.R.G. will promote the integration of Chinese companies into the international market with openness and win-win." Zhou Yunjie said that in the past, O.R.G. was able to build independently because of the support of customers' orders, but the growth of customers has grown with the increasing base. The ratio is gradually decreasing. To maintain the original growth rate, enterprises can only quickly cut into new markets and enter a new field through mergers and acquisitions, so as to grasp new customers and solve growth problems.   O.R.G.'s main customers include Red Bull, Tsingtao Beer, Coca-Cola and other international first-line brands. In cooperation with them, Origen actively promotes its core competitiveness in integrated services such as technology research and development and industrial chain collaboration to the international market. Origen tries to develop QR code coding technology for Red Bull beverage cans, which is also a pioneer The first project in the field of smart packaging. At the same time, the company signed a cooperation framework agreement with the Cuban Metallurgical Industry Group in September 2016 and will formally invest in the construction of a plant in Cuba.    Facing the rising trend of China's sports industry, O.R. Jinli has realized the diversified transformation of the enterprise with the marketing field of sports culture as the carrier. Zhou Yunjie said that O.R.G’s customers include Red Bull, Tsingtao Brewery, Jiaduobao, Coca-Cola and other well-known sponsors in competitions. This sports element makes the company’s own genes and the sports industry have a very high degree of compatibility, plus national policies. Supported and driven by the market dividend space, O.R.G. began to provide customers with more extended services as an entry point, using O.R.G’s years of operating experience and resources in the sports field and the platform advantages of listed companies to better leverage the synergy of industry-finance integration effect. In 2015, O.R.G. invested in Dongba Sports to help the development of the domestic football industry. In 2016, O.R.G. and the Boston Bruins of the North American Professional Hockey League launched a strategic cooperation in ice hockey. In 2017, O.R.G. established a wholly-owned sports subsidiary. Businesses such as ice hockey training, event operations, and sports derivative product development will be carried out successively.    Zhou Yunjie pointed out that the current "One Belt One Road" initiative, as the top-level design of China's opening up and economic diplomacy, has also brought new opportunities for enterprise development. Origen is looking forward to becoming a practitioner of Chinese enterprises' "going out", a pioneer of China's manufacturing from large to strong, and a disseminator of China's development experience.

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